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Set out a clear strategy for your website and its marketing:
- Find the right keywords, key phrases and site/page descriptions (collectively known as META TAGS) for your website, based on knowledge of your industry sector and the products / services you provide.
- Make your website pages are optimised to include these meta tags, ensuring your
page content and hyperlinks are relevant to the meta tags
- Register your website with Google and to all other major search engines and directories.
- Build reciprocal links to and from other associated and relevant websites, ensuring
your links contain relevant key words or phrases.
- Visit your Yellow Truck control panel regularly to monitor your visitor statistics. This allows you to gauge how certain key phrases on your site are performing; then if and when necessary, you know what action to take.
- Keep your website up to date and frequently add new, relevant content. Google archives indexed sites and makes comparisons between the sites in their history and the latest
live versions. Sites that are regularly updated therefore stand a better chance of higher rankings, especially if they have interactive sections such as news, bulletin-boards, blogs etc. Yellow Truck can build you a website that is easy to update and can keep the content fresh – this is great for SEO and ECRM
Search Engine Optimisation can be a little daunting, because to do this properly is very time-consuming. However, Yellow Truck can set up your site to make this as easy as possible and we can take care of the difficult and resource-hungry elements for you. Contact us by phone or email
and we’ll let you know what we can do for you too.
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Value-added features
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Multimedia CD ROMs
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Online Business Services
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Ecommerce
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Self-build websites
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