Yellow Truck (Hull) Ltd

Search Engine Optimisation

A basic guide to improving search results

Many companies will guarantee sparkling results for Search Engine Optimisation (SEO), often citing that they can “make your website number 1” or make other similar claims. Although we at Yellow Truck do not claim to know all there is to know about SEO, we know enough that making a claim such as that is ridiculous.

How can such a claim be made, when these companies don’t know how well optimised your website is for search engine visibility?

Achieving good results is dependent on so many different parameters:

How unique is your product or service?
How saturated is your industry sector?
What is the competition doing with their websites?
How visible is your website to the search engines?
Have you set up links to other websites?
Have other websites set up links to yours?
Are you page titles, key phrases, site descriptions etc all relevant?

As you can appreciate, this list is not exhaustive, but the science behind getting good search results certainly can be!